Know the importance of using a sales funnel in your organization
Convert your visitors into leads, and know what their interests are to reach them directly
What is a sales funnel?
It is a representation of a traditional sales process from its beginning to its end, showing the stages that a potential client goes through. The sales funnel is cone-shaped and is divided into stages.
The inboud boom
- Clear and sequential work processes
- Ensure recurring revenue for agencies
- Validated and contrasted results
Sales funnel objective
Understand the process that consumers go through in the process of purchasing the services or products provided. According to this, the execution of the steps may vary from one company to another.
How to make a sales funnel?
- Define the problem you want to solve for customers.
- Create a preliminary offer to generate leads.
- Qualify leads to confirm interest in the product.
- Nurture your leads by offering a demo or trial.
- Close the deal.
- Track bottom line results and analyze sales data.
Basic steps of interaction with the public
- Attract traffic through valuable content.
- Have a landing page
- A thank you page.
These interactions create a feeling of security and trust in customers.
We do automation marketing for your sales funnel
Stages of the sales funnel
Visitors
At this stage, the website receives different types of visitors, which is why it must have good content to attract qualified visitors for all stages of the purchasing process.
Leads
Many visitors arrive without having decided whether to buy your products or services. For this, landing pages must be used to capture information from visitors and in this way generate a close relationship by letting us know if they are interested in the solution we are offering and defining if they will convert. on a client.
Qualified leads
In this stage are those leads that we discovered in the previous stage are interested in our products or services. Now the customer must be segmented to identify whether a sale is going to happen or not.
Opportunities
The information that the lead had, such as interactions carried out by marketing, must help to be successful in the first commercial contact, spreadsheets or integration software are used to a CRM where all the information is recorded as history of the relationship: business/lead.
Sales
By knowing which leads can become customers and knowing the entire process they have in the commercial funnel, you will be able to better understand what actions should be taken. At this stage, post-sales actions can be provided to retain and build customer loyalty.
Free tools for a sales funnel
- Educational or training videos. Producing videos for your business can be an effective way to create a lead magnet.
- Software download/free trials. Many software companies offer a free trial period as a lead magnet. For example Adobe is one of the brands that does it all the time.
- Discounts and free shipping. A lead magnet that can be very effective for those who sell physical products online and offline, discounts or free shipping offers.
- Surveys. A way to generate new prospects, since they must leave their contact information. Delivering the results to that same email address.
- Sales material-catalogues. Sometimes future customers request information about catalogs or services and the best way to deliver it in return is by requesting contact information.
Where can you place engaging content to capture customers?
They can be placed as:
- widget/sidebar in a small form.
- In publications using an image with a CTA that takes the prospect to a landing page.
- With a Pop-up, if a CMS is used, you can find many tools that allow you to integrate a pop-up with a CTA towards the lead Magnet.
